Pneumatic Vacuum Elevator LLC of Florida
April 5, 2013
(ITA)
The Department of Commerce’s Trade Agreements Compliance Program led by the
International Trade Administration’s (ITA) Market Access and Compliance (MAC)
Unit, recently helped Pneumatic Vacuum Elevator LLC (PVE), a small-to-medium
size enterprise (SME) headquartered in Miami, Florida, overcome a foreign trade
barrier that threatened to exclude it from the Japanese market.
Why it Matters
If Japan had enacted its proposed new safety standard that was based on design
rather than performance requirements, PVE would have lost $5 million in exports
to Japan. Japan’s decision to instead rely on a performance-based standard in
keeping with its trade agreements opened doors to the Japanese construction
market for other American businesses.
The Problem
Japan proposed requiring all residential elevator cabins to be manufactured
using “sliding” doors. This new standard would exclude PVE from the Japanese
market because its elevators use “swinging” doors. The proposed standard
conflicted with Japan’s World Trade Organization (WTO) obligations to specify
technical standards in terms of performance, rather than design characteristics,
when appropriate.
The Solution
A team of ITA specialists raised the issue to Japanese government officials and
at the WTO, indicating that a specification based on performance rather than
design would not keep Japan from meeting its safety goals. As a result of the
team’s actions, Japan revised the technical standard, permitting the use of
swinging doors on residential elevators and averting the potential restriction
of $5 million in PVE’s exports to Japan. PVE’s representatives thanked the ITA
for its “tremendous support.” The revised technical standard creates
opportunities in Japan for other U.S. exporters of elevators with similar
technology.
Working closely with U.S. companies, ITA creates, expands, and defends market
access for U.S. goods and services overseas through the Trade Agreements
Compliance Program. “We promote policy that develops a more favorable business
climate for U.S. companies in global markets; we employ commercial diplomacy to
resolve trade barriers; and we leverage our bilateral and multilateral trade
agreements to ensure our trading partners live up to their commitments so that
our businesses can compete on a level playing- field.” - Assistant Secretary for
Market Access and Compliance, Michael C. Camuñez.
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